company

company

THE COMPANY

Launched in 1992 as a lingerie, homewear and nightwear producer, I.D. Sarrieri has become in 2002 an international well-known brand on the luxury fashion lingerie market. Designed by Iulia Dobrin and her professional creative team, produced in a 20,000 m2 factory with 55 years of lingerie experience and 500 employees, the I.D. Sarrieri collections are sold now in most of the hippest fine lingerie boutiques and department stores worldwide, from Paris to New York, from London to Tokyo and from Bruxelles to Shanghai... The factory is based in Bucharest - Romania, as to ensure a high quality product at very good prices. I.D. Sarrieri showrooms are based in Paris, New York, Toronto and Taipei.

THE DESIGNER

Iulia Dobrin is the soul, the heart and the brain of the I.D. Sarrieri company. As a student she was dreaming of creating a famous luxury lingerie brand, as she always had a special sensibility for stylish, refined fashion lingerie. At 25, she bought a 55 years old lingerie factory in Bucharest and, from that moment on, she began to write her own history. Having the strong belief that lingerie means today the ultimate sophistication of a woman style and also beeing herself a fashion icon, Iulia Dobrin created from the beginning luxurious and highly fashionable lingerie designs that gain immediately international fame. Now, at 33, the dream became true: her designs are worn by Nicole Kidman, Julianne Moore, Britney Spears, Cameron Diaz, Charlize Theron, Halle Berry, Cindy Crawford...

THE BRANDS

I.D. SARRIERI

Luxury lingerie and nightwear collections featuring highly sophisticated fashion designs, with very special shapes and fabrics, from the most refined french and italian silk satins and Chantilly laces to the Swarovski accessories. The inspiration comes often from the most exquisite haute-couture and designer ready to wear fashion trends. Special bustiers, garter-belts, triangle or unusual push-up bras, 'Marilyn Monroe' style panties, I.D. Sarrieri style is always high-fashion and hype.

BODY UP

Fresh fashion lingerie collection especially designed for young ladies who love fashion and who want to have the trendiest look of the season. Vivid colors and fancy prints for fabrics, modern lacies and unusual accessories for the best cut on push-up or triangle bras, low-waist bikini and trendy tops.